Chinese Coffee Chains Shift Strategy as Cheap Pricing Loses Appeal - Class A
Chinese coffee shops grew quickly by selling cheap drinks. Many people liked low prices, so companies opened many stores.
However, this strategy is not as effective now. Some companies are reducing discounts and trying to improve their products. They want better coffee, better service and a better experience for customers.
Some brands are also expanding to other countries. But it may be difficult because people in other countries care more about quality and brand image than low prices.
Audio Session
Chinese Coffee Chains Shift Strategy as Cheap Pricing Loses Appeal
Class A
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Difficult Words
- cheap – low price
- customer – a person who buys something
- product – something that is sold
- experience – how customers feel when using a service
- expand – to grow or enter new markets
Additional Info
- Why did Chinese coffee chains grow quickly?
- Why are they changing their strategy now?
- What improvements are companies focusing on?
- Why is expansion difficult in other countries?
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